Twisted Tea Hard Iced Tea, the nation’s no. 1 hard iced tea brand, is stepping into the ring in a bigger way with Top Rank, the worldwide leader in boxing promotion, as the Official Malt Beverage Partner for the organization’s 2025 slate of events.
First having joined forces in 2024, Top Rank and Twisted Tea are expanding their partnership with a more robust in-arena presence, local activations and branded content to amplify the fan experience by bringing together two powerhouse brands known for delivering excitement and energy.
Twisted Tea will leverage Top Rank’s unparalleled stable of world-class fighters. Fans will experience Twisted Tea as the “Official Walkout Partner” with a dynamic entrance welcoming the fighters to center ring. Additionally, fight fans can expect exclusive experiences, custom digital and social media content, and branded integrations that will make fight night even more exhilarating. Top Rank and Twisted Tea will join forces on four shoulder programming shows, showcasing the “Greatest Hits” of former and current Top Rank fighters. Twisted Tea’s presence will be felt in venues and living rooms, uniting boxing enthusiasts with a hard iced tea that packs a serious punch.
“Top Rank is elated to team up with Twisted Tea, an innovative brand that consistently breaks new ground and puts fans first,” said Brian Kelly, Top Rank’s Chief Revenue Officer. “Boxing is about unforgettable experiences, and we look forward to creating many more with Twisted Tea in our corner throughout 2025.”
This expanded collaboration debuts with a high-stakes lightweight championship bout on Friday, Feb. 14, as WBO world champion Denys Berinchyk defends his title against rising American superstar Keyshawn Davis at The Theater at Madison Square Garden in New York City.
“We’re thrilled to enter the ring with Top Rank and champion the fight with boxing’s most dedicated fans,” said Erica Taylor, senior brand director for Twisted Tea. “Returning for a second year, we’ll be rolling out new touchpoints for fans to engage, including social content, twisted experiences, and fight day refreshment with the hard iced tea they know and love.”
