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CAF Returns to Profitability amid strong Financial Growth and increased Investment in Football under President Dr Patrice Motsepe

AGNES POKUA AGYEI by AGNES POKUA AGYEI
October 6, 2025
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CAF Returns to Profitability amid strong Financial Growth and increased Investment in Football under President Dr Patrice Motsepe
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The Confédération Africaine de Football (“CAF”), under the leadership of President Dr Patrice Motsepe, has announced a return to profitability, reversing several years of financial deficits and achieving significant growth as part of the organisation’s turnaround strategy adopted in 2021.

This was announced at the 47th CAF Ordinary General Assembly in Kinshasa, Democratic Republic of Congo on Monday, 06 October 2025.

CAF has reported a net profit of USD 9.48 million for the 2023–2024 financial year, marking the first profit declared in several years. This achievement reflects a strong increase in commercial revenues, driven by the growing global appeal of African football, the addition of new sponsors, and the implementation of strict financial controls by the CAF leadership.

Four years ago, when CAF was facing a significant financial deficit and multiple challenges including several legal disputes, President Motsepe initiated a strategic turnaround plan aimed at making CAF and African football globally competitive and financially self-sustaining.

Over and above declaring a profit for the first time in several years at the 47th Ordinary General Assembly in Kinshasa, CAF has significantly increased the investment in Competitions, prize monies, Financial support for Zonal Unions and Member Associations and spending in Development Programmes.

This turnaround reflects CAF’s strengthened commercial strategy and commitment to ensuring that financial growth directly benefits players, clubs, and Member Associations.

CAF’s revenues continued to grow – now up to USD 166.42 million.

Expenditure priorities are aligned to football growth: prize money (USD 81m), tournament organisation (USD 19m), football development (USD 35m), and governance & administration (USD 21m).

CAF has strengthened its global positioning through high-profile partnerships and sponsorship agreements, ensuring that African football remains a premier platform for global brands.

These agreements reinforce CAF’s mission to deliver world-class competitions and enhance football’s commercial value across the continent, with the number of CAF sponsors and partners growing to 16 in 2024-25.

Increasing Prize Money and Investment in Football

TotalEnergies CAF Champions League: Winners’ prize money increased by 60% to USD 4 million; overall prize money increased 41% to USD 17.6 million.

Preliminary Rounds Support: From 2025–26, Clubs that Qualify for the CAF Interclub Preliminary rounds (TotalEnergies CAF Confederation Cup and TotalEnergies CAF Champions League) will each receive USD 100,000.

CAF Women’s Champions League: Total prize money went up by 52% to USD 600,000 for Winners; group-stage teams also benefit from increased allocations.

TotalEnergies CAF African Nations Championship (CHAN) 2024: Prize money rose 32% to USD 10.5 million, with winners receiving USD 3.5 million (+75%).

CAF Super Cup: Winners’ prize money increased 150% to USD 500,000.

TotalEnergies CAF Women’s Africa Cup of Nations (WAFCON): Nigeria, as champions, earned USD 1 million, double the previous edition. The overall pool rose 45% to USD 3.475 million.

TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023: Winners received USD 7 million, a 40% increase, with total prize money standing at USD 32 million.

Source: CAF

AGNES POKUA AGYEI

AGNES POKUA AGYEI

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