Warner Bros. Discovery & Grand Slam Track™, the new global home of professional track competition, are delighted to announce their multi-year partnership to bring live elite Track racing to fans across Europe & Asia.
Olympic medallists, World Champions and national heroes are set to face-off in the new elite track league launched by Olympic legend Michael Johnson, with live coverage coming to WBD Sports’ channels and platforms across Europe and Asia beginning in April.
Eurosport (Europe and Asia) and TNT Sports (UK and Ireland) will offer live linear coverage while every event on the 2025 calendar will be available to stream live and on-demand on Max and discovery+*, offering athletics fans a front row seat to the action however they choose to watch.
Two Circles, the global sports marketing business, has been instrumental to securing the deal as the lead advisors to Grand Slam Track™ on its global media rights.
The dynamic new league features 24 races across 12 event groups per Slam – including Sprints, Distance, and Hurdles –- with two hours of live coverage produced by the host broadcaster at each meeting for fans around the world. The league will host four “Slams” in 2025, emanating from Kingston, Jamaica (National Stadium), Miami, Florida (Miramar’s Ansin Sports Complex), Philadelphia, Pennsylvania (Franklin Field), and Los Angeles, California (Drake Stadium).
In total, 96 athletes, including 48 Grand Slam Track Racers boasting 34 medals from the Olympic Games Paris 2024 alone, will face off against each other and 48 Challengers in the quest to build up their points tally. World-beating athletes set to compete include Sydney McLaughlin-Levrone, Gabby Thomas, Cole Hocker, Yared Nuguse, and Quincy Hall (USA); Josh Kerr, Daryll Neita, Dina Asher-Smith, Matthew Hudson-Smith and Zharnel Hughes (Great Britain); Oblique Seville, Nickisha Pryce and Ackera Nugent (Jamaica) and many other global superstars, like Japan’s Nozomi Tanaka, and France’s Sasha Zhoya, Clément Ducos, and Cyréna Samba-Mayela.
Scott Young, Group SVP Content, Production and Business Operations at Warner Bros. Discovery Sports Europe, said: “We are particularly excited about this new innovative format for a much-loved sport. Track remains the king of Olympics sports, consistently attracting the largest audiences through nail-biting races and intense athletic performances from some of the biggest personalities in sport. Our ambition to continue telling the inspiring stories of these athletes between Olympic cycles is matched by Michael Johnson and the Grand Slam Track competition. We can’t wait to work in partnership to scale coverage of this exciting new world-class athletics competition to fans all around the world through our premium channel and platform portfolio.”
Michael Johnson, CEO & Commissioner of Grand Slam Track™ , said: “We are delighted to partner with our friends at Warner Bros. Discovery to bring Grand Slam Track to fans across Europe and Asia. Since our launch, we’ve had a huge amount of support from our great fans on these continents. We set out to ensure our broadcasts were easily accessible for fans around the world, and wanted to make sure our Racers had a platform on which they could perform, entertain, and grow their fanbases. This deal ensures that is reality, and we can’t wait to get started in Kingston, Jamaica, on April 4th.”.
WBD Sports has a proven track record of bringing athletics to larger audiences than any other broadcaster. During its coverage of the Olympic Games Paris 2024, where WBD Sports collectively reached more than 215 million fans in Europe alone, athletics was its most watched sport – contributing to around 18% of all linear viewing and over 15 million hours of content streamed on Max and discovery+ . Athletics also drove the largest audience on a single day during the Olympics, on Sunday 4 July, which culminated in the fastest ever men’s 100m final where all eight competitors finished in under 10 seconds for the first time. The Olympics, including athletics, are central to WBD’s multi-sport offer in Europe, which is powering its immense streaming content proposition on Max as it continues to expand into new markets such as the UK, Italy and Germany in 2026.
Tickets for all four Slams are on sale now at https://grandslamtrack.com/events.
